Ad Publication


Unit of A D Research Organization

International Journal of Recent and Futuristic Management

  • ISSN (Print) : xxxx-xxxx
  • ISSN (Online) : xxxx-xxxx
  • Impact Factor :
  • Frequency : 02
  • Publisher : A D Publication

Jounaral Scope

International Journal of Recent and Futuristic Management (IJRFM ) is peer- reviewed  (refereed) international journal published by A D Publication. Its aim to provide the most complete and reliable source of information on current and Futuristic research in Management area. It is a leading e-journal, under which we are encouraging and exploring newer ideas of current trends in Management by publishing papers containing pure knowledge. The Journal is started with noble effort to help the researchers in their work and also to share knowledge and research ideas.

Salient Feature

Open access Journal : Journal is an open access journal and the paper published in the serial publication can be downloaded from the archive section free of cost in pdf format.

Reputed Editorial Board : Journal has a panel of distinguished Editorial Board members from multiple countries along with finest reviewers to strengthen the quality of publication.

Strict Plagiarism Policy : Each manuscript passes through our Plagiarism testing tool before issuance of Acceptance for publication in Journal.

Rapid Publication Process : The paper submitted to Journal is evaluated within a period of 2-3 weeks for acceptance/ rejection after plagiarism testing and peer review followed by a simple and fast publication process.

Certification of Publication : A Softcopy of Certificate of Publication is issued to the corresponding author free of cost. Authors can also order for Hard copy certificates if required for academic purposes.

Highly Indexed & Impact Factor Journal : Journal is indexed with google scholar, Issuu, dox top,, docstoc , Scribd, Slide share, etc.

Online paper Submission : Authors can submit manuscript online.

Nominal Processing and Publication Charges : Nominal Processing & Publishing Charges (Includes online publication, Indexing & Abstracting in various online repositories, Soft copy of certificate to each author, Soft copy of letter of acceptance, Soft copy of reviewer evaluation card). There is no hidden cost. The hardcopy certificates can be ordered @ Rs 200 (INR) / $20 per author per certificate for academic purpose (optional).

Environment Friendly Policy : We insist for ONLINE publication only, as the journal is open access, so one can download the published papers for unrestricted reprints as and when required. We believe that we have a responsibility towards the environment and every paper saved is worth saving the Mother Nature.

International Journal of Recent and Futuristic Management (IJRFM ) accepting manuscripts for publication in following fields:

  • Organizational Behaviour
  • Rural Marketing
  • International Business & Ethics
  • Accounting and Finance Management
  • Economics Policy
  • Technology and Operations Management
  • Management Information System
  • Strategic planning
  • Entrepreneurship
  • Public Relation
  • Production & operation Management
  • Human Resources Management
  • Marketing Management
  • Retail Management
  • Banking and Insurance Management
  • Financial Analysis
  • Risk Management
  • Knowledge Management
  • Stress Management
  • Business Process Re-engineering and Value Engineering
  • Software Project and Quality Management
  • Brand and Customer Relationship Management
  • Business Process Outsourcing
  • Case Studies in Management
  • Working Papers in Management


Chief Editor:

Dr. Kishor Barad



Editor Board:

Dr. Snehalkumar H Mistry

Director, Bhagwan Mahavir College of Management, Surat,India


Dr Keyurkumar M Nayak

Director - Laxmi Institute of Management, Sarigam,India


Dr Kishor Bhanushali

Unitedworld School of Business,Gujarat,India


Dr B M Jani

Rtd. Director,Growmore Institute of Management,Himmatnagar,Gujarat,India

Prof Dr. Firdos Shroff

Senate member pune university, Fellow "Indian Institute of Banking & Finance" and "Ex Union Bank"


Dr.Pradip Desai

Ex.Director,Dalia Insti. of Management,Gujarat Technological University,Ahmedabd,India


Dr. Jitender Kumar

Department of Management Studies,Deenbandhu Chhotu Ram University of Science and Technology, Murthal( Sonipat),Haryana,India


Dr. Mohd Norfian Alifiah

Department of Accounting and Finance, Faculty of Management, Universiti Teknologi Malaysia-81310 UTM Johor Bahru, Johor, Malaysia


Dr. Halimah Mohd Yusof

Department of Human Resource Development, Universiti Teknologi Malaysia,Malaysia


Dr. H N Misra

K P Patel School of Management & Computer Studies, Kapadwanj,India


Dr. Melati Ahmad Anuar

Department of Accounting and Finance, Universiti Teknologi Malaysia, Johor, Malaysia


Dr. Abhijeet Chatterjee

Director, Parul Institute of Management Parul University, Vadodara, India


Dr. Bijal Zaveri

Parul University-Faculty of Management,India



Prof. Francisco Diniz



Dr. Gianpaolo Basile

Tourism Science,Italy


Dr. Ciurea Maria

Department of Economics Sciences, Faculty of Sciences, University of Petrosani, Romania


Dr. Paula Bajdor

Faculty of Management Czestochowa University of Technology,Poland


Volumn : 1, Issue : 1
SR No.Paper TitlePage No.Download

Fashion Vs Fit – Impact of Intrinsic Cues on the Buying Behavior of Consumers

  • Author
  • To cite this Article
  • Abstract
  • Keywords
  • Reference
  • DOI
Mallika Babu, Dr. Kishor Barad

Copy and paste a formatted citation or use one of the links to import into a bibliography manager.

MLA : Babu, Mallika et al."Fashion Vs Fit – Impact of Intrinsic Cues on the Buying Behavior of Consumers","International Journal of Recent and Futuristic Management" (2017).

APA : Babu, M et al. (2017)."Fashion Vs Fit – Impact of Intrinsic Cues on the Buying Behavior of Consumers","International Journal of Recent and Futuristic Management.

Chicago : Babu, Mallika et al."Fashion Vs Fit – Impact of Intrinsic Cues on the Buying Behavior of Consumers","International Journal of Recent and Futuristic Management" (2017).

This study is conducted to examine the effect of intrinsic cues – utility and need on consumers’ purchase behavior at the place of purchase. This study is to examine whether consumers change their mind at the place of purchase to switch to other brands. A hypothesized model is developed based on literature support. The sample size was 719 and the survey took place in Ahmedabad and Gandhinagar and few other cities of Gujarat. The model fit was tested and related hypotheses were framed. The correlations between the change in planned behavior and the intrinsic cues were analysed. The factor which contributes more at the place of purchase to induce switching was also analysed. SPSS was used to analyse the data and AMOS was used to check the fitness of the proposed model. The result showed that there is a significant correlation between the intrinsic cue – need and the change in planned behavior at the place of purchase.

  1. Eckman, Molly, Damhorst, Mary Lynn, & Kadolph, Sara J. (1990). Toward a model of the in-store purchase decision process: Consumer use of criteria for evaluating women's apparel. Clothing and Textiles Research Journal, 8(2), 13-22.
  2. Fiore, Ann Marie, & Damhorst, Mary Lynn. (1992). Intrinsic cues as predictors of perceived quality of apparel. Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior, 5, 168-178.
  3. Joo Park, Eun, Young Kim, Eun, & Cardona Forney, Judith. (2006). A structural model of fashion-oriented impulse buying behavior. Journal of Fashion Marketing and Management: An International Journal, 10(4), 433-446.
  4. Karbasivar, Alireza, & Yarahmadi, Hasti. (2011). Evaluating effective factors on consumer impulse buying behavior. Asian Journal of Business Management Studies, 2(4), 174-181.
  5. oslon, Jerry C. (1977). Price as an informational cue: effects in product evaluation. Consumer buying behavior. New York: North Holland Publishing Company, 86-267.
  6. Zhang, Zhiming, Li, Yi, Gong, Chen, & Wu, Haidong. (2002). Casual wear product attributes: a Chinese consumers’ perspective. Journal of Fashion Marketing and Management: An International Journal, 6(1), 53-62.
01-05 Download

Identifying key factors responsible for selection of organized retail stores

  • Author
  • To cite this Article
  • Abstract
  • Keywords
  • Reference
  • DOI
Ms. Pratima Shukla, Dr. Kishor Barad

Copy and paste a formatted citation or use one of the links to import into a bibliography manager.

MLA : Shukla, Ms. Pratima et al."A study on identifying key factors responsible for selection of organized retail stores","International Journal of Recent and Futuristic Management" (2017).

APA : Shukla, M et al. (2017)."A study on identifying key factors responsible for selection of organized retail stores","International Journal of Recent and Futuristic Management.

Chicago : Shukla, Ms. Pratima et al."A study on identifying key factors responsible for selection of organized retail stores","International Journal of Recent and Futuristic Management" (2017).

Retailing industry is one of the fastest growing industries across the globe. Retailing is huge and varied part of the economy. The business of retailing takes different forms in different countries. The variations are caused mainly due to the consumer profile and shopping behavior. This paper aims at determining the key factors that are responsible for selecting an organized retail store for shopping. In this study, factor analysis has been done by using various factors like ads, promotional schemes, discounts, location, warranty, loyalty cards, well informed salespersons, etc. A total of 100 sample size has been taken from Ahmedabad city. Various organized retail stores like Big Bazaar, D-Mart, Reliance Mart has been considered in this study.

Organized Retailing, Store Selection, Preference
  1. Beneke, J., Adams E., Demetriou, O. & Solomons, R. (2011). An exploratory study of the relationship between store image, trust, satisfaction and loyalty in a franchise setting. Southern African Business Review, 15(2), 59-74.
  2. Berges, F. & Orozco, V. (2010). Measures of store loyalty in French food retailing. Review of Agricultural and Environmental Studies, 91 (3), 261-277.
  3. Carpenter, J. M., & Moore M., (2006). Consumer demographics, store attributes, and retail format choice in the US grocery market. International Journal of Retail & Distribution Management, 34(6), 434 – 452.
  4. Dineshkumar, U. & Vikkraman, P. (2012). Customers’ Satisfaction towards Organized Retail Outlets in Erode City. IOSR Journal of Business and Management (IOSRJBM), 3(4), 34-40.
  5. Kaul, S. (2006). A Conceptual Note on Influencing Store Loyalty: Implications for Indian Retailers. Research & Publications - IIM - A, W.P. No.2006- 10-06.
  6. Clottey, T. A., Collier, D. A., & Stodnick, M. (2008). Drivers of customer loyalty in a retail store environment. Journal of Service Science, 1(1), 35-48.
  7. Patel, B. S., &Desai, A. K. (2013).Factors affecting customer satisfaction in organized retail stores: a study of Surat city. Indian Journal of Applied Research, 3(5), 106-108.
  8. Salim, L. (2009). Indonesian Store Loyalty Factors for Modern Retailing Market. International Journal of Social, Behavioral, Educational, Economic, Business and Industrial Engineering, 3(6), 1076-1083.
  9. Pughazhendi, A., & Dr. Ravindranin, D. S. (2011). A study on impulsive buying behaviour and satisfaction towards retail outlet in big bazaar Coimbatore. International Journal of Research in Commerce & Management, 2(10), 51-55.
  10. Wani, N. T., & Wani, S. T. (2011). A study of comparative customer satisfaction with special reference to retail outlets of big bazaar and reliance mart in Pune city. Pravas Management Review, 10(2), 47-55.
  11. Kumar, M. V., & Gopinath, M. (2012). Influencing Factors on Retail Stores (A Case Study of Twin cities in Andhra Pradesh). International Journals of Marketing and Technology (IJMT), 2(7), 238-254.
  12. Bajaj, C., Tuli, R., and Srivastava, N. (2005). Retail Management. New Delhi: Oxford.
  13. Berman, B., & Evans, J. R. (2007). Retail Management: A strategic approach (10th ed.). New Delhi: Pearson Education Ltd.
  14. Black, K. (2010). Business Statistics for contemporary decision making (5th ed.) .New Delhi: Wiley India Pvt. Ltd.
  15. Cooper, D. R., & Schindler, P. S. (2006). Business Research Methods (9th ed.). New Delhi: Tata McGraw Hill Education.
  16. Keller, K. L. (2008). Strategic brand management: Building, Measuring, & Managing Brand Equity (3rd ed.). New Delhi: Pearson Education Ltd.
  17. Kothari, C. R., & Garg, G. (2014). Research Methodology: methods & techniques (3rd ed.). New Delhi: New Age International Publishers.
06-17 Download

Analyzing Emotional Impact of Sales Promotion on FMCG Products Purchase

  • Author
  • To cite this Article
  • Abstract
  • Keywords
  • Reference
  • DOI
Kaushikkumar KaushikkumarPatel Patel, Dr. Tejas Shah

Copy and paste a formatted citation or use one of the links to import into a bibliography manager.

MLA : Patel, Kaushikkumar et al."Analyzing Emotional Impact of Sales Promotion on FMCG Products Purchase","International Journal of Recent and Futuristic Management" (2017).

APA : Patel, K et al. (2017)."Analyzing Emotional Impact of Sales Promotion on FMCG Products Purchase","International Journal of Recent and Futuristic Management.

Chicago : Patel, Kaushikkumar et al."Analyzing Emotional Impact of Sales Promotion on FMCG Products Purchase","International Journal of Recent and Futuristic Management" (2017).

Sales promotions are executed to give emphasis on making consumers to take action. This can be act of purchase, purchase in big amount, invoke impulse purchase or spread the word of promotion. This often helps brands to sale larger volume of particular item under promotion and achieve short term spike in sales. When an individual comes across sales promotion, particularly in the field of FMCG products, there is establishment of connection between item under promotion and the individual. This connection may invoke positive or negative emotions in an individual’s mind for that promotional item. This paper analyzes emotional impact of sales promotion, whether it positively or negatively impacts the promotion and its short term impact on sales of a product. This paper studies two FMCG items biscuits and deodorants with sample size of 124 individuals from which the responses were sought. With the application of Factor Analysis this paper gives the important factors to act upon by manufacturers pertaining to emotion as construct and with the application of multiple regression analysis this paper gives relationship of different emotional components with that of act of purchase. This study covers sample frame of hyper marts operating in Ahmedabad and Gandhinagar region to study execution of sales promotion on larger scale.

Sales promotion is physical communication link between product and the buyer. This paper elucidates specific emotions and tools that create these emotions as well as their impact on overall act of purchase. This study takes into consideration managerial impact of emotion as a construct on act of purchase while sales promotion is getting executed.

Communication, Emotion, Emotional appeal, Marketing message, Sales promotion
  1. Aaker JL, Williams P: Empathy versus pride: the influence of emotional appeals across cultures. J Cons Res 1998, 25:241-261.
  2. Aaker, David A., Douglas M. Stayman and RichardV ezina. 1988. "Identifying Feelings Elicited by Advertising." Psychology & Marketing 5 (Spring): 1-16.
  3. Aaker, David A., Douglas M. Stayman, and Michael R. Hagerty. 1986. "Warmth in Advertising: Measurement, Impact and Sequence Effects." Journal of Consumer Research 12 (March): 365-381.
  4. Achar, C & So, J. (2016). What we feel and why we buy: the influence of emotions on consumer decision-making. Current Opinion in Psychology, 10, 166-170.
  5. Agrawal N, Han D, Duhachek A: Emotional agency appraisals influence responses to preference inconsistent information. Org Behav Hum Decis Proc 2013, 120:87-97.
  6. Ark W, Dryer DC and Lu DJ (1999) The emotion mouse. In: Büllinger HJ and Ziegler J (eds) Actes du colloque HCI International, Munich, pp.818–823.
  7. Aylin A and Marco B (2013)  Price Promotion for Emotional Impact, Marketing Science Institute pp1-30
  8. Bagozzi RP, Moore DJ: Public service advertisements: emotions and empathy guide pro social behavior. J Mark 1994, 58:56-70.
  9. Bagozzi, and Robert E. Burnkrant. 1979. "Attitude Organization and the Attitude-Behavior Relationship?' Journal of Personality and Social Psychology 37:913-929.
  10. Bagozzi, R, Gopinath, M & Nyer, P. (1999). The Role of Emotions in Marketing. Journal of the Academy of Marketing Science, 27(2), 184-206.
  11. Batra and Michael L. Ray. 1986. "Affective Responses Mediating Acceptance of Advertising:' Journal of Consumer Research 13 (September): 234-249.
  12. Batra, Rajeev and Morris B. Holbrook. 1990. "Developing a Typology of Affective Responses to Advertising?' Psychology & Marketing 7 (Spring): 11-25.
  13. Batra, Rajeev and Olli T. Ahtola. 1990. "Measuring the Hedonic and Utilitarian Sources of Consumer Attitudes?' Marketing Letters 2:159-170.
  14. Baumeister, Roy F. and Kathleen D. Vohs (2003), “Willpower, Choice, and Self-Control,” in Time and Decision: Economic and Psychological Perspectives on Intertemporal Choice, ed. George F. Loewenstein, Daniel Reid, and Roy F. Baumeister, New York, NY: Russell Sage Foundation, 201-17.
  15. Ben Dahmane Mouelhi N (2009) La contextualité de la musique d’ambiance: faut il diffuser la meme musique dans des magasins différents? Gestion 2000 26(5): 45–62.
  16. Bertini, Marco and Luc Wathieu (2008), “Attention Arousal through Price Partitioning,” Marketing Science, 27 (2), 236-46.
  17. Breckler, Steven J. and Elizabeth C. Wiggins. 1989. "Affect Versus Evaluation in the Structure of Attitudes." Journal of Experimental Social Psychology 25:253-271.
  18. Burke, Marian C. and Julie A. EdeU. 1989. "The Impact of Feelings on Ad-Based Affect and Cognition?' Journal of Marketing Research 26:69-83.
  19. Cacioppo, John T., Gary G. Berntson, and David J. Klein. 1992. "What Is an Emotion? The Role of Somatovisceral Afference, With Special Emphasis on Somatovisceral 'Illusions.' "Review of Personality and Social Psychology 14:63-98.
  20. Cavanaugh LA, Bettman JR, Luce MF: Feeling love and doing more for distant others: specific positive emotions differentially affect pro social consumption. J Mark Res 2015, 52:657-673.
  21. Chebat JC, Gelinas-Chebat C, Vaninsky A and Filiatrault P (1995) The impact of mood on time perception, memorization, and acceptance of waiting. Genetic, Social, and General Psychological Monographs 121(4): 411–424.
  22. Chen CY, Mathur P, Maheswaran D: The effects of country- related affect on product evaluation. J Con Res 2015, 41:1033-1046.
  23. Cohen, Joel B. and Charles S. Areni. 1991. "Affect and Consumer Behavior." In Handbook of Consumer Behavior. Eds. Thomas S. Robertson and Harold H. Kassarjian. Englewood Cliffs, NJ: Prentice Hall, 188-240.
  24. Coleman NV, Williams P: Feeling like myself: emotion profiles and social identity. J Cons Res 2013, 40:203-222.
  25. Cottet P, Lichtlé MC and Plichon V (2011) The necessity to create measurement scales of affective states adapted to the context studied – The case of emotions in retailing. In: Actes du 40ème colloque de l’European Marketing Academy, Ljubljana, Slovenia.
  26. Crites Jr., Stephen L., Leandre R. Fabrigar, and Richard E. Petty. 1994. "Measuring the Affective and Cognitive Properties of Attitudes: Conceptual and Methodological Issues ?' Personality and Social Psychology Bulletin 20 (December): 619-634.
  27. Dawson S., Bloch PH and Ridgway NM (1990) Shopping motives, emotional states and retail outcomes. Journal of Retailing 66(4): 408–427.
  28. De Mello G, MacInnis DJ, Stewart DW: Threats to hope: effects on reasoning about product information. J Cons Res 2007, 34:153-161.
  29. Derbaix C and Filser M (2011) L’affectif dans les comportements d’achat et de consummation. Paris: Economica.
  30. Derbaix C and Grégory P (2004) Persuasion: la théorie de l’irrationalité restreinte. Paris: Economica.
  31. Derbaix C and Pham MT (1989) Pour un développement des mesures de l’affectif en marketing: Synthèse des prérequis. Recherche et Applications en Marketing 4(4): 71–87.
  32. Derbaix C and Pham MT (1991) Affective reactions to consumption situations: A pilot investigation. Journal of Economic Psychology 12(2): 325–355.
  33. Derbaix C and Poncin I (1998) Mesure des reactions affectives déclenchées par les stimuli publicitaires: une comparaison des principales modalités. In: Actes du XIVème Congrès International de l’AFM Bordeaux, May, pp.189–216.
  34. Donovan RJ and Rossiter JR (1982) Store atmosphere: An environmental psychology approach. Journal of Retailing 58(1): 34–57.
  35. Droulers O and Roullet B (2007) Emergence du neuromarketing: apports et perspectives pour les praticiens et les chercheurs. Décisions Marketing 46: 9–22.
  36. Duhachek A, Agrawal N, Han D: Guilt versus shame: coping, fluency, and framing in the effectiveness of responsible drinking messages. J Mark Res 2012, 49:928-941.
  37. Dunn L, Hoegg J: The impact of fear on emotional brand attachment. J Cons Res 2014, 41:152-168.
  38. Eagly, Alice H. and Shelly Chaiken. 1993_9 The Psychology of Attitudes. New York: Harcourt Brace Jovanovich.
  39. Eagly, Antonio Mladinic, and Stacey Otto. 1994. Cognitive and Affectire Bases of Attitudes Toward Social Groups and Social Policies." Journal of Experimental Social Psychology 30:113-137.
  40. Edell, Julie A. and Marian Chapman Burke. 1987. "The Power of Feelings in Understanding Advertising Effects." Journal of Consumer Research 14 (December): 421-433.
  41. Ekman P (1982) Emotion in the Human Face. New York: Cambridge University Press.
  42. Ekman P and Friesen WV (1975) Unmasking the Face: A Guide to Recognizing Emotions from Facial Clues. Englewood Cliffs, NJ: Prentice-Hall.
  43. expression recognition. In: Conference on Human Factors in Computing Systems, Pittsburgh, PA
  44. Ferrandi JM, De Barnier V and Valette-Florence P (2002) Une première application de l’échelle de Richins pour mesurer les réactions émotionnelles à la publicité. In: Actes du 18ème congrès de l’Association Française du Marketing, Lille, pp.311–330.
  45. Fishbein, Martin and Icek Ajzen. 1975. Belief, Attitude, Intention, and Behavior: An Introduction to Theory and Research. Reading, MA: Addison-Wesley.
  46. Folkman, S. and Moskowitz, J.T. (2004), “Coping: pitfalls and promises”, Annual Review of Psychology, Vol. 55, pp. 745-74.
  47. Frijda, 1993. "Moods, Emotion Episodes, and Emotions.” In Handbook of Emotions. Eds. M. Lewis and J. M. Haviland. New York: Guilford, 381-403.
  48. Frijda, Nico H. 1986. The Emotions. Cambridge, UK: Cambridge University Press.
  49. Gröppel-Klein A and Baun D (2001) The role of consumers’ arousal for retail stores – results from an experimental pilot study using electrodermal activity as indicator. Advances in Consumer Research 28: 412–419.
  50. Gunelius, S. (2010). 10 Common--and Effective--Emotional Triggers. Retrieved 10 November, 2016,from
  51. Havlena, W.J. and Holbrook, M.B. (1986), “The varieties of consumption experience: comparing two typologies of emotion in consumer behavior”, Journal of Consumer Research, Vol. 13, December, pp. 394-404.
  52. Herrald MM, Tomaka J: Patterns of emotion-specific appraisal, coping, and cardiovascular reactivity during an ongoing emotional episode. J Pers Soc Psychol 2002, 83:434-450.
  53. Holbrook, Morris B. and Rajeev Batra. 1987. "Assessing the Role of Emotions as Mediators of Consumer Responses to Advertising." Journal of Consumer Research 14:404-420.
  54. Huang X, Dong P, Mukhopadhyay A: Proud to belong or proudly different? Lay theories determine contrasting effects of incidental pride on uniqueness seeking. J Cons Res 2014, 41 697–712.25.
  55. Inman, J. Jeffrey, Leigh McAlister, and Wayne D. Hoyer (1990), “Promotion Signal: Proxy for a Price Cut?” Journal of Consumer Research, 17 (1), 74-81.
  56. Izard CE (1977) Human Emotions. New York, Plenum Press.
  57. Johnson, A.R. and Stewart, D.W. (2005), “A reappraisal of the role of emotion in consumer behavior: traditional and contemporary approaches”, in Malhotra, N.K. (Ed.), Review of Marketing Research, Vol. 1, ME Sharpe, Armonk, NJ, pp. 3-33.
  58. Kapoor, J. (2008). Retrieved 4 November, 2016, from or Promotions.html
  59. Keller PA, Block LG: Increasing the persuasiveness of fear appeals: the effect of arousal and elaboration. J Cons Res 1996, 22:448-459.
  60. Kirsch D (1997) The Sentic Mouse: Developing a tool For Measuring Emotional Valence, SM. Doctoral thesis, MIT, USA.
  61. Klein, Noreen M. (1983), “Utility and Decision Strategies: A Second Look at the Rational Decision Maker,” Organizational Behavior and Human Performance, 31 (1), 1-25.
  62. Kotler P (1973) Atmospherics as a marketing tool. Journal of Retailing 49(4): 48–64.
  63. Lazarus, 1991. Emotion and Adaptation. New York: Oxford University Press.
  64. Lazarus, R.S. (1966), Psychological Stress and the Coping Process, McGraw-Hill, New York, NY.
  65. Lazarus, R.S. and Folkman, S. (1984), Stress, Appraisal and Coping, Springer, New York, NY.
  66. LeDoux, Joseph. 1996. The Emotional Brain: The Mysterious Underpinnings of Emotional Life. New York: Simon & Schuster.
  67. Lee CJ, Andrade EB, Palmer SE: Interpersonal relationships and preferences for mood-congruency in aesthetic experience. J Con Res 2013, 40:382-391.
  68. Lerner JS, Keltner D: Beyond valence: toward a model of emotion-specific influences on judgement and choice. Cogn Emot 2000, 14:473-493.
  69. Lichtlé MC and Plichon V (2004) La mesure des états affectifs ressentis dans un point de vente: precisions conceptuelles et premiers résultats. In: Actes du 20ème Congrès International de l’Association Française du Marketing, Saint Malo.
  70. Machleit KA, Eroglu SA and Mantel SP (2000) Perceived retail crowding and shopping satisfaction: What modifies this relationship? Journal of Consumer Psychology 9(1): 29–42.
  71. Maheswaran D, Chen CY: Nation equity: incidental emotions in country-of-origin effects. J Cons Res 2006, 33:370-376.
  72. Mano, H. (1990), “Emotional states and decision making”, Advances in Consumer Research, Vol. 17, pp. 577-84.
  73. McGoldrick PJ and Pieros CP (1998) Atmospheres, pleasure and arousal: The influence of response moderators. Journal of Marketing Management 14(1/3): 173–197.
  74. Mehrabian, A. and Russell, J.A. (1974), An Approach to Environmental Psychology, MIT Press, Cambridge, MA.
  75. Muller TE., Tse DK and Venkatasubramaniam R (1991) Post-comsumption emotions: Exploring their emergence and determinants. Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior 4: 13–20
  76. Murray, P. (2013). How Emotions Influence What We Buy. Retrieved 10 September, 2016, from
  77. Oatley K and Johnson-Laird PN (1987) Towards a cognitive theory of emotions. Cognition and Emotion 1(1): 29–50.
  78. Oatley, Keith 1992. Best Laid Schemes: The Psychology of Emotions. Cambridge, UK: Cambridge University Press.
  79. Oliver, Richard L. 1994. "Conceptual Issues in the Structural Analysis of Consumption Emotion, Satisfaction, and Quality?' In Advances in Consumer Research, Vol. 21. Eds. Chris T. Allen and Deborah Roedder John. Provo, UT: Association for Consumer Research, 16-22.
  80. Osgood CE and Suci GJ (1955) Factor analysis of meaning. Journal of Experimental Psychology 50(5): 325–338.
  81. Passyn K, Sujan M: Self-accountability emotions and fear appeals: motivating behavior. J Cons Res 2006, 32:583-589.
  82. Pham MT: Emotion and rationality: a critical review and interpretation of empirical evidence. Rev Gen Psychol 2007, 11:155-178.
  83. Plutchik R (1980) Emotion: A Psychoevolutionary Synthesis. New York: Harper & Row.
  84. pp.15–20, 262–263.
  85. Russell JA (1980) A circumplex model of affect. Journal of Personality and Social Psychology 39(6): 1161–1178.
  86. Russell, James A. "How Shall an Emotion Be Called?' In Circumplex Models of Personality and Emotions. Eds. R. Plutchick and H. R. Conte. Washington, DC: American Psychological Association, 205-220.
  87. Russell, James A. and Albert Mehrabian. 1977. "Evidence for a Three-Factor Theory of Emotions?' Journal of Research in Personality 11:273-294.
  88. Russell, James A., Anna Weiss, and Gerald A. Mendelsohn. 1989. "Affect Grid: A Single-ltem Scale of Pleasure and Arousal?' Journal of Personality and Social Psychology 57:493-502.
  89. Scheirer J., Fernandez R and Picard RW (1999) Expression glasses: A wearable device for facial
  90. Scherer KR (2000) Emotions. In: Hewstone M and Stroebe W (eds) Introduction to Social Psychology: A European Perspective. Oxford: Blackwell, pp.151– 191.
  91. Scherer KR (2005) What are emotions? And how can they be measured? Social Science Information 44(4): 695–729.
  92. Shiv, Baba and Alexander Fedorikhin (1999), “Heart and Mind in Conflict: The Interplay of Affect and Cognition in Consumer Decision Making,” Journal of Consumer Research, 26 (3), 278-92.
  93. Small DA, Verrochi NM: The face of need: facial emotion expression on charity advertisements. J Mark Res 2009, 46:777-787.
  94. Tomkins SS (1980) Affect as amplification: some modifications in theory. In: Plutchick R and Kellermans H (eds) Emotion, Theory, Research and Experience: Theories of Emotions 1, pp.141–165.
  95. Turley LW and Milliman RE (2000) Atmospheric effects on shopping behavior: A review of the experimental evidence. Journal of Business Research 49(2): 193–211.
  96. Verticalresponsecom. (2016). Emotion vs Promotion: 3 Ways to Get a Customer to Buy. Retrieved 8 November, 2016, from
  97. Watson, D. and Tellegren, A. (1985), “Towards a consensual structure of mood”, Psychological Bulletin, Vol. 98, September, pp. 219-35.
  98. Westbrook P and Black WC (1985) A motivation-based shopper typology. Journal of Retailing 61(1): 78–103.
  99. Westbrook, Robert A. 1987. "Product/Consumption-Based Affective Responses and Postpurchase Processes:' Journal of Marketing Research 24 (8): 258-270.
18-28 Download

Kellogg’s for Health or Convenience: Perspective of Indian consumers

  • Author
  • To cite this Article
  • Abstract
  • Keywords
  • Reference
  • DOI
Harleen Sahni, Priti Gadhavi

Copy and paste a formatted citation or use one of the links to import into a bibliography manager.

MLA : Sahni, Harleen et al."Kellogg’s for Health or Convenience: Perspective of Indian consumers","International Journal of Recent and Futuristic Management" (2017).

APA : Sahni, H et al. (2017)."Kellogg’s for Health or Convenience: Perspective of Indian consumers","International Journal of Recent and Futuristic Management.

Chicago : Sahni, Harleen et al."Kellogg’s for Health or Convenience: Perspective of Indian consumers","International Journal of Recent and Futuristic Management" (2017).

This paper shows perspective of Indian consumers. It is explained with example. The Indian psychology and eating habits have not let it acquire a ‘favoured’ status in the hearts and minds of Indian consumers. Indian consumers are aware of the health-related aspects associated with the brand, and also acknowledge that convenience is a major factor in consumer decision-making about Kellogg’s purchase. However, ‘good taste’ still rules the Indian eating sphere, and this especially holds true for the younger consumers. Kellogg’s enjoys an overall good image in the minds on Indian, who rank t high in the market of ready-to eat food products. But in order to click to the Indian taste-buds Kellogg’s further needs to Indianize its products

Kellogg’s for Health, Convenience, Perspective of Indian consumers
  1. Boyce, N. & Neale, P. (2006). Conducting in-depth interviews: A Guide for Designing and Conducting In-Depth Interviews for Evaluation Input. Pathfinder International, MA, USA.
  2. Emerald Publishing, ‘How to... use a repertory grid’, available online at, accessed February 3, 2017.
  3. Farhana, N. Shaping Consumer Behavior about the Cereal, East West University Institutional Repository, available online at, accessed February 1, 2017.
  4. Fransella, F., Bell, R., & Banniste, D. (2004). A Manual for Repertory Grid Technique (2nd ed.). John Wiley & Sons.
  5., Kellogg’s, available online at, accessed January 11, 2017.
  6. Kingston, A., Reed, N. Regan, E., Sammons, P., Day, C. &Gunraj, J. (January, 2008). Initial findings from the Repertory Grid Interview Data, Working Paper, University of Nottingham, Nottingham, United Kingdom.
  7.  Liamputtong, P. (2013). Qualitative Research Methods. Oxford University Press, Melbourne, 2013
29-35 Download

E-Waste Management: A New Strategy for Marketing

  • Author
  • To cite this Article
  • Abstract
  • Keywords
  • Reference
  • DOI
Dr. Kishor Bahnushali, Dr. Sunil Patel

Copy and paste a formatted citation or use one of the links to import into a bibliography manager.

MLA : Bahnushali, Dr. Kishor et al."E-Waste Management: A New Strategy for Marketing","International Journal of Recent and Futuristic Management" (2017).

APA : Bahnushali, D et al. (2017)."E-Waste Management: A New Strategy for Marketing","International Journal of Recent and Futuristic Management.

Chicago : Bahnushali, Dr. Kishor et al."E-Waste Management: A New Strategy for Marketing","International Journal of Recent and Futuristic Management" (2017).

With advancement of technology, human life has become dependent on electronic gadgets ranging from television to mobile. Today we cannot think of our life without electronic gadgets. Reasonable proportion of our income is spent on electronic equipment’s which makes our life easy. With expanding use of electronic equipment’s, there is increasing concern of management of waste arising from it, popularly known as e-waste.  According to the report of United Nations the global quantity of e-waste generation in 2014 was around 41.8 Mt. The global quantity of e-waste in 2014 is comprised of 1.0 Mt lamps and 3.0 Mt of Small IT and 6.3 Mt of screens and also monitors, 7.0 Mt of temperature exchange equipment (cooling and freezing equipment), 11.8 Mt large equipment, and also 12.8 Mt of small equipment. The total amount of e-waste is expected to increases up to 49.8 Mt in 2018, with an annual growth rate of 4 to 5 per cent.

Present study is an attempt to present e-waste management from marketing strategy point of view. The companies can develop marketing strategy which help them to increase their sales along with contribution towards e-waste management by collecting e-waste from end consumers and channelizing the same for systematic and environment friendly recycling.  Study is based on the primary survey of households in order to understand the e-waste management at household level along with their perception and expectations from e-waste. This would lead to a win-win situation where the companies also get benefit as well as the final consumer too gets the advantage.

Electronic gadgets, Equipment’s, e-waste, environment, management
  1. “A review of the environmental fate and effects of hazardous substances released from electrical and electronic equipment’s during recycling: examples from China and India,” Environmental Impact Assessment Review, vol. 30, pp. 28–41, 2010.
  2. “Current status and research on e-waste issues in Asia,” Journal of Material Cycles and Waste Management, vol. 8, no. 1, pp. 1–12, 2006.
  3. “E-Waste Implications,regulations and management in India and current global best practices,”The energy and Resources Institute 2008.
  4. “E-waste management”, Green Business Opportunities, Vol.12, Issue 1,Confederation of Indian Industry, Delhi.CII (2006).
  5. “Producer responsibility for e-waste management: key issues for consideration—learning from the Swiss experience,” Journal of Environmental Management, vol. 90, no. 1, pp. 153–165, 2009.
  6. E-Waste in Chennai Time is running out, 
  7. E-waste in India, June 2011
  8. Household Consumption of  Various Goods and Services in India 20ll-12
  9. PapiaLahiri&Harsimran Singh, Economic Times Bureau Dec 29, 2008.
  10. 'Ten states contribute 70% of e-waste generated in India', The Financial Express, 13 March 2008
36-43 Download
  • Select Volumn : Select Issue :

Special Issue

A D Publication Journals brings together researchers, students and academicians from all over the world who works professionally to lift the status high by their ideas and research. The A D Publication Journals are a registered organization for the professionals in the field of Engineering and Technology. A D Publication Journals organizes conferences, workshops, technical support to conferences and workshops. Currently A D Publication Journals are also publishing peer reviewed papers of International and National level conferences conducted by various research and academic institutions. Special editions are also planned subjected to the scope and need.

Call for Conference Proceedings:

A D Publication Journals welcomes national and international conferences to publish their proceedings with A D Publication Journals online and print versions. It is the platform for Institute, University, College etc to share the knowledge.

Conference Charges:

For charges of conference, please contact us:

Conference Norms:

A D Publication Journals welcomes to the entire conference convener to publish their respective conference proceeding with A D Publication. A D Publication Journals will publish conference proceeding with following norms:

  1. All accepted paper must be original.
  2. If conference proceeding is awarded by ISBN then review process will not be repeated otherwise all accepted papers may be reviewed again by our special team for final acceptance.
  3. Conference proceeding should not be shared with any type of other publication.
  4. Camera Ready Paper (Final Paper) should be prepared as per Conference Paper Template.
  5. Conference Proceeding may be published in special issue which can be published in any month as per guidance of Conference Convener.
  6. Conference will include A D Publication Journals information in all the brochures, banners, and other promotional materials, also at the time of Conference.
  7. Convener must use Journal information, link and logo in their conference after approval of respective conference.
  8. If Conference Convener is agree all the above terms and conditions then write to us at

Manuscript/paper Format

Authors are required to use a Manuscript/paper Format for preparation of Manuscript/paper. For your submission, please prepare your manuscript as a single file (a text file with embedded figures, tables etc.), using the Manuscript/paper Format. Upload your .DOC or .DOCX file named as "Your paper title-your name" for better consideration.

To download the Manuscript/paper Format Click Here

Copyright Policy

  1. All Papers are considered to be the property of A D Publication International Journal from the time of submission.
  2. Only original papers will be accepted and published.
  3. It is the responsibility of the author to obtain permission to reproduce copyrighted material in his article.
  4. All submissions are subject to anonymous review.
  5. Articles submitted to this journal will be considered on the understanding that, the entire copyright shall pass to the A D Publication International Journal.
  6. Articles are considered on the understanding that, if they are accepted for publication, the entire copyright shall pass to the A D Publication International Journal.
  7. Editor-In-Chief has complete responsibility and authority to reject/accept an article.
  8. Editor-In-Chief has the rights to publish the manuscript submitted/received to this journal without any prior notification to the authors.

To download the copyright form Click Here

Chief Editor,

International Journal of Recent and Futuristic Management

Phone : 91-9898183595

Email :

We invite your suggestions or queries, please feel free to contact us.

Reach US

Back to Top