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International Journal of Recent and Futuristic Management

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Jounaral Scope

International Journal of Recent and Futuristic Management (IJRFM ) is peer- reviewed  (refereed) international journal published by A D Publication. Its aim to provide the most complete and reliable source of information on current and Futuristic research in Management area. It is a leading e-journal, under which we are encouraging and exploring newer ideas of current trends in Management by publishing papers containing pure knowledge. The Journal is started with noble effort to help the researchers in their work and also to share knowledge and research ideas.

Salient Feature

Open access Journal : Journal is an open access journal and the paper published in the serial publication can be downloaded from the archive section free of cost in pdf format.

Reputed Editorial Board : Journal has a panel of distinguished Editorial Board members from multiple countries along with finest reviewers to strengthen the quality of publication.

Strict Plagiarism Policy : Each manuscript passes through our Plagiarism testing tool before issuance of Acceptance for publication in Journal.

Rapid Publication Process : The paper submitted to Journal is evaluated within a period of 2-3 weeks for acceptance/ rejection after plagiarism testing and peer review followed by a simple and fast publication process.

Certification of Publication : A Softcopy of Certificate of Publication is issued to the corresponding author free of cost. Authors can also order for Hard copy certificates if required for academic purposes.

Highly Indexed & Impact Factor Journal : Journal is indexed with google scholar, Issuu, dox top, academia.edu, docstoc , Scribd, Slide share, etc.

Online paper Submission : Authors can submit manuscript online.

Nominal Processing and Publication Charges : Nominal Processing & Publishing Charges (Includes online publication, Indexing & Abstracting in various online repositories, Soft copy of certificate to each author, Soft copy of letter of acceptance, Soft copy of reviewer evaluation card). There is no hidden cost. The hardcopy certificates can be ordered @ Rs 200 (INR) / $20 per author per certificate for academic purpose (optional).

Environment Friendly Policy : We insist for ONLINE publication only, as the journal is open access, so one can download the published papers for unrestricted reprints as and when required. We believe that we have a responsibility towards the environment and every paper saved is worth saving the Mother Nature.

International Journal of Recent and Futuristic Management (IJRFM ) accepting manuscripts for publication in following fields:

  • Organizational Behaviour
  • Rural Marketing
  • International Business & Ethics
  • Accounting and Finance Management
  • Economics Policy
  • Technology and Operations Management
  • Management Information System
  • Strategic planning
  • Entrepreneurship
  • Public Relation
  • Production & operation Management
  • Human Resources Management
  • Marketing Management
  • Retail Management
  • Banking and Insurance Management
  • Financial Analysis
  • Risk Management
  • Knowledge Management
  • Stress Management
  • Business Process Re-engineering and Value Engineering
  • Software Project and Quality Management
  • Brand and Customer Relationship Management
  • Business Process Outsourcing
  • Case Studies in Management
  • Working Papers in Management

 

Chief Editor:

Dr. Kishor Barad

SBS,Ahmedabad,Gujarat,India

email: kishor_barad@yahoo.co.in

Editor Board:

Dr. Snehalkumar H Mistry

Director, Bhagwan Mahavir College of Management, Surat,India

email: drsnehalmistry@gmail.com

Dr Keyurkumar M Nayak

Director - Laxmi Institute of Management, Sarigam,India

email: keyurdhuya@gmail.com

Dr Kishor Bhanushali

Unitedworld School of Business,Gujarat,India

email: kishorkisu@gmail.com

Dr B M Jani

Rtd. Director,Growmore Institute of Management,Himmatnagar,Gujarat,India
email: bmj1947@yahoo.com

Prof Dr. Firdos Shroff

Senate member pune university, Fellow "Indian Institute of Banking & Finance" and "Ex Union Bank"

email: firdos_shroff@yahoo.com

Dr.Pradip Desai

Ex.Director,Dalia Insti. of Management,Gujarat Technological University,Ahmedabd,India

email: info@mouncorp.co.in

Dr. Jitender Kumar

Department of Management Studies,Deenbandhu Chhotu Ram University of Science and Technology, Murthal( Sonipat),Haryana,India

email: jitenderkbatra@gmail.com

Dr. Mohd Norfian Alifiah

Department of Accounting and Finance, Faculty of Management, Universiti Teknologi Malaysia-81310 UTM Johor Bahru, Johor, Malaysia

email: m-nfian@utm.my

Dr. Halimah Mohd Yusof

Department of Human Resource Development, Universiti Teknologi Malaysia,Malaysia

email: halimahmy@utm.my

Dr. H N Misra

K P Patel School of Management & Computer Studies, Kapadwanj,India

email: hrudanandmishra@gmail.com

Dr. Melati Ahmad Anuar

Department of Accounting and Finance, Universiti Teknologi Malaysia, Johor, Malaysia

email: m-melati@utm.my

Dr. Abhijeet Chatterjee

Director, Parul Institute of Management Parul University, Vadodara, India

email: abhijeet@chaterji.in

Dr. Bijal Zaveri

Parul University-Faculty of Management,India

email: bijuzaveri@gmail.com

 

Prof. Francisco Diniz

CETRAD/UTAD,Portugal

email: fdiniz@utad.pt

Dr. Gianpaolo Basile

Tourism Science,Italy

email: gibasile@unisa.it

Dr. Ciurea Maria

Department of Economics Sciences, Faculty of Sciences, University of Petrosani, Romania

email: mariamacris2011@yahoo.com

Dr. Paula Bajdor

Faculty of Management Czestochowa University of Technology,Poland

email: paula.bajdor@gmail.com

Volumn : 1, Issue : 1
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1

Fashion Vs Fit – Impact of Intrinsic Cues on the Buying Behavior of Consumers

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Mallika Babu, Dr. Kishor Barad

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MLA : Babu, Mallika et al."Fashion Vs Fit – Impact of Intrinsic Cues on the Buying Behavior of Consumers","International Journal of Recent and Futuristic Management" (2017).

APA : Babu, M et al. (2017)."Fashion Vs Fit – Impact of Intrinsic Cues on the Buying Behavior of Consumers","International Journal of Recent and Futuristic Management.

Chicago : Babu, Mallika et al."Fashion Vs Fit – Impact of Intrinsic Cues on the Buying Behavior of Consumers","International Journal of Recent and Futuristic Management" (2017).

This study is conducted to examine the effect of intrinsic cues – utility and need on consumers’ purchase behavior at the place of purchase. This study is to examine whether consumers change their mind at the place of purchase to switch to other brands. A hypothesized model is developed based on literature support. The sample size was 719 and the survey took place in Ahmedabad and Gandhinagar and few other cities of Gujarat. The model fit was tested and related hypotheses were framed. The correlations between the change in planned behavior and the intrinsic cues were analysed. The factor which contributes more at the place of purchase to induce switching was also analysed. SPSS was used to analyse the data and AMOS was used to check the fitness of the proposed model. The result showed that there is a significant correlation between the intrinsic cue – need and the change in planned behavior at the place of purchase.

Fashion,Fit
  1. Eckman, Molly, Damhorst, Mary Lynn, & Kadolph, Sara J. (1990). Toward a model of the in-store purchase decision process: Consumer use of criteria for evaluating women's apparel. Clothing and Textiles Research Journal, 8(2), 13-22.
  2. Fiore, Ann Marie, & Damhorst, Mary Lynn. (1992). Intrinsic cues as predictors of perceived quality of apparel. Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior, 5, 168-178.
  3. Joo Park, Eun, Young Kim, Eun, & Cardona Forney, Judith. (2006). A structural model of fashion-oriented impulse buying behavior. Journal of Fashion Marketing and Management: An International Journal, 10(4), 433-446.
  4. Karbasivar, Alireza, & Yarahmadi, Hasti. (2011). Evaluating effective factors on consumer impulse buying behavior. Asian Journal of Business Management Studies, 2(4), 174-181.
  5. oslon, Jerry C. (1977). Price as an informational cue: effects in product evaluation. Consumer buying behavior. New York: North Holland Publishing Company, 86-267.
  6. Zhang, Zhiming, Li, Yi, Gong, Chen, & Wu, Haidong. (2002). Casual wear product attributes: a Chinese consumers’ perspective. Journal of Fashion Marketing and Management: An International Journal, 6(1), 53-62.
01-05 Download
2

Identifying key factors responsible for selection of organized retail stores

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Ms. Pratima Shukla, Dr. Kishor Barad

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MLA : Shukla, Ms. Pratima et al."A study on identifying key factors responsible for selection of organized retail stores","International Journal of Recent and Futuristic Management" (2017).

APA : Shukla, M et al. (2017)."A study on identifying key factors responsible for selection of organized retail stores","International Journal of Recent and Futuristic Management.

Chicago : Shukla, Ms. Pratima et al."A study on identifying key factors responsible for selection of organized retail stores","International Journal of Recent and Futuristic Management" (2017).

Retailing industry is one of the fastest growing industries across the globe. Retailing is huge and varied part of the economy. The business of retailing takes different forms in different countries. The variations are caused mainly due to the consumer profile and shopping behavior. This paper aims at determining the key factors that are responsible for selecting an organized retail store for shopping. In this study, factor analysis has been done by using various factors like ads, promotional schemes, discounts, location, warranty, loyalty cards, well informed salespersons, etc. A total of 100 sample size has been taken from Ahmedabad city. Various organized retail stores like Big Bazaar, D-Mart, Reliance Mart has been considered in this study.

Organized Retailing, Store Selection, Preference
  1. Beneke, J., Adams E., Demetriou, O. & Solomons, R. (2011). An exploratory study of the relationship between store image, trust, satisfaction and loyalty in a franchise setting. Southern African Business Review, 15(2), 59-74.
  2. Berges, F. & Orozco, V. (2010). Measures of store loyalty in French food retailing. Review of Agricultural and Environmental Studies, 91 (3), 261-277.
  3. Carpenter, J. M., & Moore M., (2006). Consumer demographics, store attributes, and retail format choice in the US grocery market. International Journal of Retail & Distribution Management, 34(6), 434 – 452.
  4. Dineshkumar, U. & Vikkraman, P. (2012). Customers’ Satisfaction towards Organized Retail Outlets in Erode City. IOSR Journal of Business and Management (IOSRJBM), 3(4), 34-40.
  5. Kaul, S. (2006). A Conceptual Note on Influencing Store Loyalty: Implications for Indian Retailers. Research & Publications - IIM - A, W.P. No.2006- 10-06.
  6. Clottey, T. A., Collier, D. A., & Stodnick, M. (2008). Drivers of customer loyalty in a retail store environment. Journal of Service Science, 1(1), 35-48.
  7. Patel, B. S., &Desai, A. K. (2013).Factors affecting customer satisfaction in organized retail stores: a study of Surat city. Indian Journal of Applied Research, 3(5), 106-108.
  8. Salim, L. (2009). Indonesian Store Loyalty Factors for Modern Retailing Market. International Journal of Social, Behavioral, Educational, Economic, Business and Industrial Engineering, 3(6), 1076-1083.
  9. Pughazhendi, A., & Dr. Ravindranin, D. S. (2011). A study on impulsive buying behaviour and satisfaction towards retail outlet in big bazaar Coimbatore. International Journal of Research in Commerce & Management, 2(10), 51-55.
  10. Wani, N. T., & Wani, S. T. (2011). A study of comparative customer satisfaction with special reference to retail outlets of big bazaar and reliance mart in Pune city. Pravas Management Review, 10(2), 47-55.
  11. Kumar, M. V., & Gopinath, M. (2012). Influencing Factors on Retail Stores (A Case Study of Twin cities in Andhra Pradesh). International Journals of Marketing and Technology (IJMT), 2(7), 238-254.
  12. Bajaj, C., Tuli, R., and Srivastava, N. (2005). Retail Management. New Delhi: Oxford.
  13. Berman, B., & Evans, J. R. (2007). Retail Management: A strategic approach (10th ed.). New Delhi: Pearson Education Ltd.
  14. Black, K. (2010). Business Statistics for contemporary decision making (5th ed.) .New Delhi: Wiley India Pvt. Ltd.
  15. Cooper, D. R., & Schindler, P. S. (2006). Business Research Methods (9th ed.). New Delhi: Tata McGraw Hill Education.
  16. Keller, K. L. (2008). Strategic brand management: Building, Measuring, & Managing Brand Equity (3rd ed.). New Delhi: Pearson Education Ltd.
  17. Kothari, C. R., & Garg, G. (2014). Research Methodology: methods & techniques (3rd ed.). New Delhi: New Age International Publishers.
06-17 Download
3

Analyzing Emotional Impact of Sales Promotion on FMCG Products Purchase

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Kaushikkumar KaushikkumarPatel Patel, Dr. Tejas Shah

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MLA : Patel, Kaushikkumar et al."Analyzing Emotional Impact of Sales Promotion on FMCG Products Purchase","International Journal of Recent and Futuristic Management" (2017).

APA : Patel, K et al. (2017)."Analyzing Emotional Impact of Sales Promotion on FMCG Products Purchase","International Journal of Recent and Futuristic Management.

Chicago : Patel, Kaushikkumar et al."Analyzing Emotional Impact of Sales Promotion on FMCG Products Purchase","International Journal of Recent and Futuristic Management" (2017).

Sales promotions are executed to give emphasis on making consumers to take action. This can be act of purchase, purchase in big amount, invoke impulse purchase or spread the word of promotion. This often helps brands to sale larger volume of particular item under promotion and achieve short term spike in sales. When an individual comes across sales promotion, particularly in the field of FMCG products, there is establishment of connection between item under promotion and the individual. This connection may invoke positive or negative emotions in an individual’s mind for that promotional item. This paper analyzes emotional impact of sales promotion, whether it positively or negatively impacts the promotion and its short term impact on sales of a product. This paper studies two FMCG items biscuits and deodorants with sample size of 124 individuals from which the responses were sought. With the application of Factor Analysis this paper gives the important factors to act upon by manufacturers pertaining to emotion as construct and with the application of multiple regression analysis this paper gives relationship of different emotional components with that of act of purchase. This study covers sample frame of hyper marts operating in Ahmedabad and Gandhinagar region to study execution of sales promotion on larger scale.

Sales promotion is physical communication link between product and the buyer. This paper elucidates specific emotions and tools that create these emotions as well as their impact on overall act of purchase. This study takes into consideration managerial impact of emotion as a construct on act of purchase while sales promotion is getting executed.

Communication, Emotion, Emotional appeal, Marketing message, Sales promotion
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  96. Verticalresponsecom. (2016). Emotion vs Promotion: 3 Ways to Get a Customer to Buy. Retrieved 8 November, 2016, from http://www.verticalresponse.com/blog/emotion-vs-promotion-how-to-get-a-customer-to-buy/
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4

Kellogg’s for Health or Convenience: Perspective of Indian consumers

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Harleen Sahni, Priti Gadhavi

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MLA : Sahni, Harleen et al."Kellogg’s for Health or Convenience: Perspective of Indian consumers","International Journal of Recent and Futuristic Management" (2017).

APA : Sahni, H et al. (2017)."Kellogg’s for Health or Convenience: Perspective of Indian consumers","International Journal of Recent and Futuristic Management.

Chicago : Sahni, Harleen et al."Kellogg’s for Health or Convenience: Perspective of Indian consumers","International Journal of Recent and Futuristic Management" (2017).

This paper shows perspective of Indian consumers. It is explained with example. The Indian psychology and eating habits have not let it acquire a ‘favoured’ status in the hearts and minds of Indian consumers. Indian consumers are aware of the health-related aspects associated with the brand, and also acknowledge that convenience is a major factor in consumer decision-making about Kellogg’s purchase. However, ‘good taste’ still rules the Indian eating sphere, and this especially holds true for the younger consumers. Kellogg’s enjoys an overall good image in the minds on Indian, who rank t high in the market of ready-to eat food products. But in order to click to the Indian taste-buds Kellogg’s further needs to Indianize its products

Kellogg’s for Health, Convenience, Perspective of Indian consumers
  1. Boyce, N. & Neale, P. (2006). Conducting in-depth interviews: A Guide for Designing and Conducting In-Depth Interviews for Evaluation Input. Pathfinder International, MA, USA.
  2. Emerald Publishing, ‘How to... use a repertory grid’, available online at http://www.emeraldgrouppublishing.com/research/guides/methods/repertory_grid.htm, accessed February 3, 2017.
  3. Farhana, N. Shaping Consumer Behavior about the Cereal, East West University Institutional Repository, available online at http://dspace.ewubd.edu/handle/123456789/1119, accessed February 1, 2017.
  4. Fransella, F., Bell, R., & Banniste, D. (2004). A Manual for Repertory Grid Technique (2nd ed.). John Wiley & Sons.
  5. Kelloggs.com, Kellogg’s, available online at https://www.kelloggs.com/en_US/who-we-are/our-history.html, accessed January 11, 2017.
  6. Kingston, A., Reed, N. Regan, E., Sammons, P., Day, C. &Gunraj, J. (January, 2008). Initial findings from the Repertory Grid Interview Data, Working Paper, University of Nottingham, Nottingham, United Kingdom.
  7.  Liamputtong, P. (2013). Qualitative Research Methods. Oxford University Press, Melbourne, 2013
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5

E-Waste Management: A New Strategy for Marketing

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Dr. Kishor Bahnushali, Dr. Sunil Patel

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MLA : Bahnushali, Dr. Kishor et al."E-Waste Management: A New Strategy for Marketing","International Journal of Recent and Futuristic Management" (2017).

APA : Bahnushali, D et al. (2017)."E-Waste Management: A New Strategy for Marketing","International Journal of Recent and Futuristic Management.

Chicago : Bahnushali, Dr. Kishor et al."E-Waste Management: A New Strategy for Marketing","International Journal of Recent and Futuristic Management" (2017).

With advancement of technology, human life has become dependent on electronic gadgets ranging from television to mobile. Today we cannot think of our life without electronic gadgets. Reasonable proportion of our income is spent on electronic equipment’s which makes our life easy. With expanding use of electronic equipment’s, there is increasing concern of management of waste arising from it, popularly known as e-waste.  According to the report of United Nations the global quantity of e-waste generation in 2014 was around 41.8 Mt. The global quantity of e-waste in 2014 is comprised of 1.0 Mt lamps and 3.0 Mt of Small IT and 6.3 Mt of screens and also monitors, 7.0 Mt of temperature exchange equipment (cooling and freezing equipment), 11.8 Mt large equipment, and also 12.8 Mt of small equipment. The total amount of e-waste is expected to increases up to 49.8 Mt in 2018, with an annual growth rate of 4 to 5 per cent.

Present study is an attempt to present e-waste management from marketing strategy point of view. The companies can develop marketing strategy which help them to increase their sales along with contribution towards e-waste management by collecting e-waste from end consumers and channelizing the same for systematic and environment friendly recycling.  Study is based on the primary survey of households in order to understand the e-waste management at household level along with their perception and expectations from e-waste. This would lead to a win-win situation where the companies also get benefit as well as the final consumer too gets the advantage.

Electronic gadgets, Equipment’s, e-waste, environment, management
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  4. “E-waste management”, Green Business Opportunities, Vol.12, Issue 1,Confederation of Indian Industry, Delhi.CII (2006).
  5. “Producer responsibility for e-waste management: key issues for consideration—learning from the Swiss experience,” Journal of Environmental Management, vol. 90, no. 1, pp. 153–165, 2009.
  6. E-Waste in Chennai Time is running out, www.toxicslink.org 
  7. E-waste in India, June 2011
  8. Household Consumption of  Various Goods and Services in India 20ll-12
  9. PapiaLahiri&Harsimran Singh, Economic Times Bureau Dec 29, 2008.
  10. 'Ten states contribute 70% of e-waste generated in India', The Financial Express, 13 March 2008
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